If they answer no, I am on the phone to the manager reminding them to do that. It sure beats being home working for a minimum wage when you could be out here. One of the battles that truckers continue to wage is the hiring of drivers. The trouble started when I attempted to actually do that. When ten percent of your vehicles may be empty at any given time, how do you balance immediate needs with future expansion plans, and break out of the workforce churn cycle? Indeed, the nature of the work calls for dedicated services by being able to work away from home, sometimes for weeks or longer days, while being contented on sleeping in a cramped quarter in between trips. Orban explains that the models use data on drivers who have left the company in the past and tries to find key indicators.
The key step in doing this is to learn the proper communication process to give potential recruits a good impression about your organization and make your business more responsive in your hiring process. But for a lot of people coming into the industry they are used to technology on their cars and it is a nice complement to be able to have similar technology on the job. A driver is a precious asset that only grows more valuable with time. While a truck driver is far from a new brand of cereal, some aspects of marketing remain constant. We help with a lot of expenses to support people who want to get into the industry but who may be struggling to do so. The shortage has resulted in lower truck driver retention rates and skyrocketing driver turnover figures.
This shortage may be attributable to several causes, but the end result is that trucking companies need to have qualified drivers in order for the business to operate. Manage your social platforms thoughtfully and regularly. They need to be encouraged to jump in one and check it out, perhaps sit in the jump seat and go for a ride. Make Trust and Respect a Two-Way Street You expect trust and respect from your employees and, in order to reduce driver turnover, your truck drivers must be able to expect these things from the company as well. One of the most valuable lessons learned over my years is that there's both a science and an art to freight mix optimization. If I entered the military, they would train me to drive a truck, and when my enlistment was up I would be 21.
Millennials are People Too Stereotypes abound for millennials, but most are unfounded or misunderstood, particularly where careers are concerned. People are a lot likelier to call people than they are to call nameless, faceless Recruiting Departments. Driver Career Path Development Program Find, hire, and retain the quality drivers who keep your business moving forward. I like to make my questions open-ended — allowing drivers to take our conversations to places that really matter to them. The career of truck driving is for a specific group of individuals, it is not for everyone. Recruiting qualified drivers is one part of the equation, but the second part is retaining those drivers.
Others use mentor programs by partnering senior drivers with newbies. Don't sugarcoat the job If your recruiters foster unrealistic expectations among new hires, they aren't going to stick around long, and you're back to square one — plus you'll have former drivers spreading bad word-of-mouth about your company. What can you tell us on the best ways to retain women drivers? Longer recruitment cycle tends to discourage potential hires for your company. It really is as simple as adding a photo of a woman in your recruiting ad. Start at the beginning According to Heavy Duty Trucking, good retention begins when hiring managers sit down with candidates to discuss the job.
Some fleets have started offering a minimum guaranteed number of miles each week. And a few large fleets are going beyond that with predictive modeling. Because of our tendency as humans to associate and bond with the similar others, you can count on the fact that your drivers are bonding and associating themselves with other drivers as well. Here are the three main problems I experienced in conducting my follow-ups: 1. Discourage driver turnover by offering graduated incentives, so that the longer a truck driver stays with the company, the better their benefits get.
At the 60 to 90 day mark, I talk to them about health insurance and see if they were able to get set up with that. Find out from drivers if their destination offers a clean facility, access to restrooms, cafeterias and safe rest spots. I recently attended a festival and was surprised to see our local beer distributor pouring craft beers. Engage them by encouraging the use of social media to share stories and pictures with their online community of coworkers, family, and friends. Women in trucking discuss driver shortage We asked four people from different parts of the trucking industry for their thoughts on the shortage and more specifically about how to attract more women and military veterans to the industry. Most will tell you the obvious truths: better pay, more home time, good benefits, and new equipment.
One of the strongest and most cost-effective recruiting channels, Facebook captures millennials who gravitate to videos and digital content like blogs. Customers will come and go based on a change in wind direction. Otherwise, that great referral campaign will just become a pipeline fueling your turnover rate. Image credit: Scania Group Written by · Categorized: , , , · Tagged: , , , , ,. Almost all truck drivers have a social media account and you can intensify the exposure of the employment opportunity available in your company through social media recruiting. Ryder Dedicated says its ability to offer more predictable pay levels is part of its appeal to drivers.
Your technology must serve the goal of facilitating, not obstructing, incoming contact from driver candidates. This type of data analytics lets fleets not only identify the drivers most likely to have an accident before it occurs, but also those drivers most likely to leave. Could an applicant at any time overhear disparaging remarks about drivers? Marketing material can be anything from blog posts and articles, to classified ads, to social media advertising, and even promotional products. There is a growing rate of truck driver shortages in the United States and many trucking businesses are getting more desperate how to find a qualified truck driver to work for them. By giving them a decent earning, your drivers will have the peace of mind that their family is well provided for even when they work away from home.
Using social media recruiting Image credit: cretecarrierdriverbenefits. Aside from the chance to meet Cliff in person, one discussion I found particularly fascinating considered how companies can use. In a study of basic economic principle, the demand has seriously outpaced the supply, leading to a highly competitive environment. Virtually every single company is actively recruiting commercial truck drivers and, in this environment, simply offering a higher salary is not the answer. How are you letting the driver progress? Which means, in the long run, those cards are a lot likelier to pay for themselves.